MIC ENGLISH

Communications - Mobile Handheld Devices

Data Spotlight: The Taiwanese Mobile Phone Market, 3Q 2008

August 20, 2008 / Joyce Chen

12 Page, Statistics Report

Abstract

In the second quarter of 2008, the Taiwanese mobile phone market was impacted by the rise in food prices as well as the government's decision to end price freezes on electricity and gasoline, with gasoline prices raised twice. These developments affected the spending power of consumers. Taiwanese mobile phone market sales volume is estimated at 1.65 million units in the second quarter of 2008, reaching a two-year low. Market value reached an estimated NT$9.59 billion (US$305.12 million; US$1=NT$31.43) in the second quarter, while ASP fell to approximately NT$5,806 (US$184.7).

List of Tables
Taiwanese Mobile Phone Market Shipment Volume, 2Q 2006 - 4Q 2008

Taiwanese Mobile Phone Market Value and ASP, 1Q 2006 - 4Q 2008

Taiwanese Mobile Phone Market Share by Brand, 1Q 2006 - 2Q 2008

Taiwanese Mobile Phone Market Volume by System Technology, 1Q 2006 - 2Q 2008

Taiwanese Mobile Phone Market Share by System Technology, 1Q 2006 - 2Q 2008

Taiwanese Mobile Phone Market Volume by Camera Feature, 1Q 2006 - 2Q 2008

Taiwanese Mobile Phone Market Share by Camera Feature, 1Q 2006 - 2Q 2008

Taiwanese Mobile Phone Market Volume by Price Trend, 1Q 2006 - 2Q 2008

Taiwanese Mobile Phone Market Share by Price Trend, 1Q 2006 - 2Q 2008

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